Today is Giving Tuesday, an initiative that seeks to bring together individuals, companies, families and charities and rethink what it means to participate in this annual giving season. The participants are of all forms: the Huffington Post has a Giving Tuesday section; the CPG giant Unilever says it is heavily involved; and non profits with various agendas, such as Detroit Dog Rescue, are participating today.

So far over 2,000 Giving Tuesday partners in each of the U.S. states: many are non-profits with a specific initiative in mind; others are companies that have pledged to support at least one non-profit organization. These organizations are betting that social media, notably Twitter, can be a huge driver behind the surge in donations expected today.

Supporters range from Bill Gates to Marty Tuzman, CEO of Jenkintown Building Services, a construction company located 10 miles outside of Philadelphia. Like many citizens searching for a meaningful alternative to Black Friday and Cyber Monday, Tuzman decided to give back to his community. In his company’s case, the firm will spruce up a homeless shelter in Philadelphia’s Center City.

If you are not in a financial position to donate money, the folks behind Giving Tuesday have a bevy of suggestions for individuals. The power of social media is another tool this movement’s leaders have leveraged as well: from Twitter to video posts, the Giving Tuesday community is dishing out points to inspire young and old to spread the word.

And for those who are skipping a meal out or a new shirt and instead wish to donate money to a Giving Tuesday campaign, a dozen platforms including Kiva, Crowdrise and GiveCorps are accepting funds. One organization, Money Crashers, is considering a plan that will crowdfund donations and divert them to new entrepreneurs.

So if you had enough of trolling through Twitter to find deals on Black Friday and Cyber Monday, today is your chance to gauge how today’s massive fundraising day pans out by searching under the hashtag #GivingTuesday. With Christmas four weeks away and far too many people having to do without, today is a chance for people and businesses to show that they know the true meaning of giving--not shopping.

giving tuesday, crowdfunding, Leon Kaye, Twitter, Social Media, Marty Tuzman, Bill Gates, Jenkintown Building Services, Giving Tuesday Partners, Unilever, Detroit Dog Rescue, Detroit

Bill Gates promoted Giving Tuesday via Twitter

Published earlier today on Triple Pundit.  You can follow Leon and ask him questions on Twitter.

Bill Gates promoted Giving Tuesday via Twitter

giving tuesday, crowdfunding, Leon Kaye, Twitter, Social Media, Marty Tuzman, Bill Gates, Jenkintown Building Services, Giving Tuesday Partners, Unilever, Detroit Dog Rescue, Detroit [/caption

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009 his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). During 2013 and 2014, he lived and worked in Abu Dhabi, UAE, as an associate director with a leading public relations firm within Masdar, the emirate's renewable energy company. He lives in Fresno, California.