WWF Campaign Urges Consumers to Take Action and Save Brazilian Cerrado
Brazil’s economic transformation the past several years, including its shift from debtor to creditor nation, is in part due to the development of its cerrado. There is a dark side, however, to the cerrado’s reinvention from wild savannah to agribusiness giant that supplies much of the world’s soy, corn, and beef. According to the World Wildlife Fund, this region that covers one-fifth of Brazil and contains 5% of all life on earth is threatened by commercial farming and the fertilizers that make agriculture possible--much of it to produce animal feed. I have written about the dilemma over the cerrado on The Guardian. While the Amazon has long attracted much of the world’s environmental activism, the Brazilian version of the prairie has remained under the radar. No longer is that the case--the WWF’s UK division is trying to win the hearts and minds of consumers in the United Kingdom with this short film that urges them to send emails to supermarkets to source soy products that are not linked to the cerrado’s deforestation:
We welcome a welcome debate on this valuable region. Please share your thoughts. In the meantime, enjoy the brilliant photos of the shadows that emerge throughout the cerrado.