WWF Campaign Urges Consumers to Take Action and Save Brazilian Cerrado
Brazil’s economic transformation the past several years, including its shift from debtor to creditor nation, is in part due to the development of its cerrado. There is a dark side, however, to the cerrado’s reinvention from wild savannah to agribusiness giant that supplies much of the world’s soy, corn, and beef. According to the World Wildlife Fund, this region that covers one-fifth of Brazil and contains 5% of all life on earth is threatened by commercial farming and the fertilizers that make agriculture possible--much of it to produce animal feed.
I have written about the dilemma over the cerrado on The Guardian. While the Amazon has long attracted much of the world’s environmental activism, the Brazilian version of the prairie has remained under the radar. No longer is that the case--the WWF’s UK division is trying to win the hearts and minds of consumers in the United Kingdom with this short film that urges them to send emails to supermarkets to source soy products that are not linked to the cerrado’s deforestation:
Save the Cerrado from WWF-UK on Vimeo.
An Armadillo shadow in the cerrado, courtesy of the WWF
Shadows of the cerrado's landscape
Anteater in Brazil's cerrado
About The Author
Leon Kaye
Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event.
His focus is making the business case for sustainability and corporate social responsibility (CSR).
He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's Architect Magazine.
Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.
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