Long in the shadow of its industrious and glamourous rivals, São Paulo and Rio de Janeiro, Brasília has long been viewed as a distant capital that only has an administrative purpose.

But Brasília is on the move. With Brazil’s surge on the world’s economic and political scene, not to mention the 2014 World Cup, Brasília has become an important knowledge and cultural center not only for Brazil, but for the globe. And no longer just a hub for bureaucrats, Brasília has opportunities to diversify its economy and benefit from tourism thanks to Oscar Niemeyer’s lasting vision.

One organization focused on Brasília’s transformation is Codeplan. In a recent interview with the blog Marcopolis, Codeplan’s president Ivelise Longhi Pereira da Silva discusses how the city could thrive with increased tourism and even more importantly, a knowledge economy and businesses committed to sustainability.

The challenges are daunting: like other Brazilian cities, Brasília has its share of poverty, and education and training are necessary to prepare Brazilians for a 21st century economy. But like any national capital, this city of 2.5 million people has an opportunity to offer a high standard of living to people of all income groups. Sustainable residential developments like one underway in the city’s northeast are a start, and decent wages paid by companies committed to the city will give Brasília a lift as well.

Read the entire interview with Ms. da Silva.

Photo of the National Congress in Brasília courtesy Wikipedia.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.