Long in the shadow of its industrious and glamourous rivals,
São Paulo and
Rio de Janeiro,
Brasília has long been viewed as a
distant capital that only has an administrative purpose.
But Brasília is on the move. With Brazil’s
surge on the world’s economic and political scene, not to mention the 2014 World Cup, Brasília has become an important knowledge and cultural center not only for Brazil, but for the globe. And no longer just a hub for bureaucrats, Brasília has opportunities to diversify its economy and benefit from tourism thanks to
Oscar Niemeyer’s lasting vision.
One organization focused on Brasília’s transformation is
Codeplan. In a recent interview with the blog
Marcopolis, Codeplan’s president Ivelise Longhi Pereira da Silva discusses how the city could thrive with increased tourism and even more importantly, a knowledge economy and businesses committed to sustainability.
The challenges are daunting: like other Brazilian cities, Brasília has its share of poverty, and education and training are necessary to prepare Brazilians for a 21st century economy. But like any national capital, this city of 2.5 million people has an opportunity to offer a high standard of living to people of all income groups.
Sustainable residential developments like one underway in the city’s northeast are a start, and decent wages paid by companies committed to the city will give Brasília a lift as well.
Read the entire interview with Ms. da Silva.
Photo of the National Congress in Brasília courtesy
Wikipedia.
About The Author
Leon Kaye
Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division,
GGP Media.
Contact him to discuss how he can work with your organization or event.
His focus is making the business case for sustainability and corporate social responsibility (CSR).
He writes for San Francisco-based
Triple Pundit,
Inhabitat and now
The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's
Architect Magazine.
Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.
Long in the shadow of its industrious and glamourous rivals, São Paulo and Rio de Janeiro, Brasília has long been viewed as a distant capital that only has an administrative purpose.
But Brasília is on the move. With Brazil’s surge on the world’s economic and political scene, not to mention the 2014 World Cup, Brasília has become an important knowledge and cultural center not only for Brazil, but for the globe. And no longer just a hub for bureaucrats, Brasília has opportunities to diversify its economy and benefit from tourism thanks to Oscar Niemeyer’s lasting vision.
One organization focused on Brasília’s transformation is Codeplan. In a recent interview with the blog Marcopolis, Codeplan’s president Ivelise Longhi Pereira da Silva discusses how the city could thrive with increased tourism and even more importantly, a knowledge economy and businesses committed to sustainability.
The challenges are daunting: like other Brazilian cities, Brasília has its share of poverty, and education and training are necessary to prepare Brazilians for a 21st century economy. But like any national capital, this city of 2.5 million people has an opportunity to offer a high standard of living to people of all income groups. Sustainable residential developments like one underway in the city’s northeast are a start, and decent wages paid by companies committed to the city will give Brasília a lift as well.
Read the entire interview with Ms. da Silva.
Photo of the National Congress in Brasília courtesy Wikipedia.
