If it is possible to have an uncompromising affection for a city I have never visited, it would have to be Naples, Italy. Beset by many crises including the mounting heaps of trash that amassed on city streets, its citizens are fighting back. Social enterprise groups such as CleaNap and Friarielli Ribelli are mobilizing residents to take back the piazzas and alleys in what was once a proud and powerful city.

Now bicycling will become more seamless with a bicycle sharing program soon to emerge in Naples. Derev.com has raised funds via crowdfunding and now a venture capital group will fund Derev with an investment of €1.25m ($1.7m). It is a gutsy, risky venture, but as more cities adopt bike sharing programs, we have an opportunity to get more people out the door, exercise, be closer to their communities and feel as if they have a stake in their neighborhoods. You do not have to understand Italian to watch this well-produced and -executed video. The enthusiasm in Naples for this is infectious.


About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009 his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). During 2013 and 2014, he lived and worked in Abu Dhabi, UAE, as an associate director with a leading public relations firm within Masdar, the emirate's renewable energy company. He lives in Fresno, California.