Pictured: Ben Cohen, Jimmy Fallon, and at right, Jerry Greenfield wearing one of Tompkin Point's shirts.
If you watched Jimmy Fallon last night, you were lucky enough to see Ben Cohen and Jerry Greenfield announce their new decadent fair trade flavor on his show. Ben & Jerry’s new Late Night Snack ice cream does sound like a food coma-inducing treat: fair trade vanilla ice cream with a salty caramel swirl and chocolate covered potato chip clusters that beg for a visit to your cardiologist. For night owls, the new flavor is the perfect way to celebrate Fallon's second anniversary hosting this show. Ice cream is never a bad thing!
Jimmy Fallon with his new namesake flavor
Cohen and Greenfield tirelessly evangelize the benefits of fair trade, which is necessary to ensure that farmers and workers abroad receive a fair wage for their labors. What you should also know is that Jerry Greenfield was wearing a polo shirt from Tompkins Point, the first certified fair trade certified clothing designer in the USA. Scott Leeder’s eco-fashion company supports small scale cotton farmers, provides educational and economic opportunities to factory employees, uses organic cotton and dyes, and donates an impressive 25% of profits from the sale of these polo shirts to charities.
While plenty of manufacturers and fashion designers pledge to commit to fair trade and sustainable business practices, Tompkins Point lives up to these promises. The shirts are available at stores in Berkeley, New Jersey, and Rhode Island, and are available online as well.
If you are like me and cannot stay up late to watch the intelligently funny Jimmy Fallon, you can watch the clip here, or watch a background video on the flavor and get a glimpse of Tompkins Point shirt on Jerry below:
Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event.
His focus is making the business case for sustainability and corporate social responsibility (CSR).
He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about waste, water, and green building. He has also written for AIA's Architect Magazine.
Leon lives in Los Angeles, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 50+ countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.
