Pictured: Ben Cohen, Jimmy Fallon, and at right, Jerry Greenfield wearing one of Tompkin Point's shirts.

If you watched Jimmy Fallon last night, you were lucky enough to see Ben Cohen and Jerry Greenfield announce their new decadent fair trade flavor on his show.  Ben & Jerry’s new Late Night Snack ice cream does sound like a food coma-inducing treat: fair trade vanilla ice cream with a salty caramel swirl and chocolate covered potato chip clusters that beg for a visit to your cardiologist. For night owls, the new flavor is the perfect way to celebrate Fallon's second anniversary hosting this show. Ice cream is never a bad thing!

Jimmy Fallon with his new namesake flavor

Jimmy Fallon with his new namesake flavor

Cohen and Greenfield tirelessly evangelize the benefits of fair trade, which is necessary to ensure that farmers and workers abroad receive a fair wage for their labors.  What you should also know is that Jerry Greenfield was wearing a polo shirt from Tompkins Point, the first certified fair trade certified clothing designer in the USA.  Scott Leeder’s eco-fashion company supports small scale cotton farmers, provides educational and economic opportunities to factory employees, uses organic cotton and dyes, and donates an impressive 25% of profits from the sale of these polo shirts to charities.

While plenty of manufacturers and fashion designers pledge to commit to fair trade and sustainable business practices, Tompkins Point lives up to these promises.  The shirts are available at stores in Berkeley, New Jersey, and Rhode Island, and are available online as well.

If you are like me and cannot stay up late to watch the intelligently funny Jimmy Fallon, you can watch the clip here, or watch a background video on the flavor and get a glimpse of Tompkins Point shirt on Jerry below:

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.