Ben & Jerry’s is promoting their Fair Trade Flavors up and down both coasts this summer. The west coast truck is currently in
Los Angeles until June 6 and will be in San Francisco June 20 to July 29.
And on Thursday, May 19, I will both ride and direct the truck via Twitter!
The beauty of the Ben & Jerry’s truck is first, they give out yummy goodness--who doesn’t smile when getting ice cream, especially if it is free? Second, they are promoting their
Fair Trade flavors, which provide decadence while giving folks abroad a fair price for their hard work. Third, I get to direct the truck: I have some ideas, and you can reach out to me on Twitter via
@LeonKaye. Finally, the truck is a great lesson as to how
social media can help promote your company or idea: Ben & Jerry’s has nailed it!
So where should I go on Thursday May 19? Are you an organization or company doing “good?” Where are hordes of people milling about who would appreciate some free Ben & Jerry’s? Share your thoughts and suggestions where the
Ben and Jerry’s truck should go via a comment or on
Twitter.
The west coast truck’s Twitter handle is
@BenJerrysWest, and the hash tag to follow is #
OMGFreeBenJerrys.
