CleaNap is never finished with its work to clean up and beautify Naples (Napoli), but as the holiday season approaches, the group’s penchant for turning waste removal into convivial fun is an inspiration.
Last week the organization, a master of organizing using social media, partnered with Bateria PegaOnda, an itinerant group of percussionists who also share with CleaNap the drive to push for increased social engagement on environmental issues. This time the flash mob technique scored some musical beats.
the beat goes on . . .
The result? Another evening of social enterprise, teaching and inspiring Napolitanos on the virtues of reuse, recycling and waste reduction. The evening ended up being one of merriment as more public spaces in this city in southern Italy became more free from debris.
It will take more days and weeks to erase the nightmare of Naples trash crisis, but CleaNap is proving that a crisis is a ripe opportunity to unite a city.
Watch the video of Bateria PegaOnda below--and by the way, everything they are using to create those scintillating beats are reused materials that otherwise would have been tossed in the trash!
Leon Kaye is the founder and editor of GreenGoPost.com and its advisory division, GGP Media. Contact him to discuss how he can work with your organization or event.
His focus is making the business case for sustainability and corporate social responsibility (CSR).
He writes for San Francisco-based Triple Pundit, Inhabitat and now The Guardian, for which he writes about corporate responsibility, water, and green building. He has also written for AIA's Architect Magazine.
Leon works out of Fresno and Silicon Valley, California, and when he has free time, he enjoys hiking, gardening, cooking, weightlifting, and planning his next trip to one of the 60 countries he has visited. He has an MBA from USC's Marshall School of Business and is also a proud graduate of the University of Maryland-Baltimore County (UMBC) and Cal State-Fresno.