CleaNap is never finished with its work to clean up and beautify Naples (Napoli), but as the holiday season approaches, the group’s penchant for turning waste removal into convivial fun is an inspiration.

Last week the organization, a master of organizing using social media, partnered with Bateria PegaOnda, an itinerant group of percussionists who also share with CleaNap the drive to push for increased social engagement on environmental issues. This time the flash mob technique scored some musical beats.

the beat goes on . . .

the beat goes on . . .

The result? Another evening of social enterprise, teaching and inspiring Napolitanos on the virtues of reuse, recycling and waste reduction. The evening ended up being one of merriment as more public spaces in this city in southern Italy became more free from debris.

It will take more days and weeks to erase the nightmare of Naples trash crisis, but CleaNap is proving that a crisis is a ripe opportunity to unite a city.

Watch the video of Bateria PegaOnda below--and by the way, everything they are using to create those scintillating beats are reused materials that otherwise would have been tossed in the trash!

Photos from CleanNap’s Facebook Page.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.