In the old days of the entertainment industry, an up-and-coming actor would find celebrity by entering into a sham marriage or, in the more recent era of reality TV, making a scandalous sex tape that somehow “leaked” to the Internet. Of course these days, celebrities are “multiplying like head lice.” And actress Louise Linton, known mostly for her roles in the comedy film "She Wants Me" and the Lifetime movie "William & Kate," took a different approach. Presumptively to boost her profile, Linton recently decided to reminisce about her “gap year” spent on a voluntourism stint in Zambia during 1999.

Unfortunately for Linton's career prospects, the reception of her self-published book, "In Congo’s Shadow," did not go very well. Either Linton conveniently forgot many details from that episode in her life 17 years ago, or she is remarkably ignorant about Zambia and the rest of sub-Saharan Africa in general.

Despite the challenges endemic across the globe, African countries continue to rank amongst the world’s most rapidly growing nations, depending on the source cited. Sub-Saharan Africa has become a hub for clean energy innovation, a magnet for multinationals looking for that last new market and further experimentation in social enterprise. Even conventional media companies such as CNN, which long portrayed Africa in a negative light, have acknowledged the emerging technology and business centers in cities as diverse as Addis Ababa, Cape Town and Nairobi.

But Linton chose to hold on to old assumptions about Africa in her memoir, which is a gift that keeps on giving and hardly in a good way as she veers between neocolonialism and overt racism. The description, in which Linton describes herself as having “long angel hair” and the establishment of a school “under the Mukusi tree,” presented enough red flags.

But then the British daily The Telegraph published excerpts of Linton’s story last month, which read as a contrived tearjerker of a war memoir as Linton describes how she uprooted herself from a life of prestigious schools and a secret garden, only to find herself confronting every fair-skinned maiden's worst nightmare in Africa:

“The dense jungle canopy above me had eliminated what little moonlight there was and plunged me into inky blackness deep in the Zambian bush. I lay very still, listening for the armed rebels and wondering how long it was until daybreak, not knowing if I’d survive to see it.” – An excerpt from "In Congo’s Shadow," published in The Telegraph.

Linton survived to tell her story. But it is not clear if her career will survive the social media backlash, much of which is from Zambians who dispute her description of their country. The hashtag #LintonLies slathered across Twitter as Zambians took issue with everything from her accounts of being in the middle of the Hutu-Tutsi conflict to nursing a child stricken with HIV with a Coca-Cola. Even a softball piece in her hometown newspaper did not do Linton any favors. The paper raised its brows at her alleged encounter with “smirking men with deadened eyes [who] would brutalize me before casting me aside like a rag doll,” only to make a narrow escape and, eventually, become a dining companion of Donald Trump.

Critics -- often mocking, but usually with fury -- were beside themselves with other details, such as machete-wielding child soldiers or Zambia’s 12-inch spiders. So over the past week, Linton applied a virtual machete to her book in order to salvage her reputation as she halted its sale, deleted her Twitter account and turned her initial dismay over the furor into an apology. In a cruel twist of irony, any references to the book are nonexistent on her website, with the first magazine cover displayed in her press section bearing the title, “Top Scottish jokers of all time." To many observers, "In Congo’s Shadow" was so outrageous that it appears to mimic the parody Instagram account Barbie Savior, which had this to say about the controversy:

Voluntourism has long been criticized by Africans as a self-serving exercise by privileged outsiders who seek personal redemption or more bullet points on a graduate school application. But Linton's melodramatic and clichéd account of her time in Zambia is insulting to anyone who actually invests resources in this region because they see themselves as equal partners, not saviors. Whether the efforts involve opening a restaurant in Ethiopia or funding technical training programs in South Africa, these individuals and organizations succeed not out of condescension or a literal self-image as a white knight helping victims, but because they work with locals as equals.

As the creators of Barbie Savior have explained, good work overseas is accomplished by understanding the challenges on the ground where one wants to truly “help,” not by making a pilgrimage to fulfill a narcissistic quest to find self fulfillment.

Image credit of Lusaka, Zambia: Matthew Grollnek/Wiki Commons

Published earlier today on Triple Pundit.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.