Automakers, the New Renewable Energy Investors: Guardian
Will Volkswagen, Ford Motor Corp., and General Motors (GM) become new clean energy investors to the tune of Google? The steps are baby-sized, but the shift is slowly occurring. In my latest article on the Guardian Sustainable Business, I discuss what some of the leading automobile manufacturers are achieving on the renewable energy front. Some may scoff and believe this is mere public relations by firms in Detroit and Wolfsburg, but I disagree. In a hyper-competitive global market, companies on this side of the pond do not have the luxury to throw away money even at the most trifle of projects. Volkswagen’s investment, however, is much more aggressive--the reality of operating in country that has both ambitious renewable energy projects and a shift in policy to ditch nuclear energy. Unless oil crashes in price, I see more moves like this occurring in the market place. Watch for more wind power and solar projects to emerge in the automakers’ pipelines. You can read the entire article here. And don’t miss the other fine work on The Guardian’s Energy Efficiency Hub.