While the media has largely been focused on the Arctic’s future – and the impact that climate change could have on energy exploration, shipping lines and international relations – the opposite polar region of the world is also undergoing rapid change.

Late last year, four New York Times journalists joined a Columbia University team to witness the changes underway across the earth’s fifth-largest and southernmost continent. What scientists showed them was shocking, as they described a potentially apocalyptic future once thought best suited for a Hollywood B-film. In a worst case scenario, much of Antarctica’s last mass could break up, which could cause sea level rise to surge as much as six feet by the end of this century. That is twice the increase that climate scientists agreed upon only a few years ago. That outlook should worry some of the world’s largest companies, many of which centralize their operations in global megacities such as New York, Shanghai, Mumbai and Sydney – not to mention, of course, the chaos that would ensue as coastal populations scramble to move farther inland and to higher ground.

What the Times observed in Antarctica corresponds with what a team of British researchers concluded about changes going on across the continent. Antarctica is becoming greener, and in a way that should concern both environmentalists and economists. As more Antarctic ice melts and more land is exposed, biological activity increases; and in the case of this region, the beneficiary is moss. The rate of moss growth on Antarctica could be as much as five times higher than before the 1950s. And as Nicola Davis of the Guardian surmised, a warmer Antarctica could spur more business, as in more visitors to the continent. The problem is that it would be highly likely that more invasive species could take root across the region, causing an ecological transformation with yet unknown consequences.

The researchers with whom the Times journalists visited acknowledge that their research poses even more questions, which requires more study and of course, more dollars. But that $25 million that American and British scientists seek to understand more clearly the long term effects of the changes occurring in Antarctica comprise a cost-effective insurance plan if governments and the private sector are going to work together in order to develop secure climate action plans.

What may seem like a problem 9,000 miles away may seem esoteric now. But sea level rise will disrupt industries that often do not consider climate change in their long term planning; the real estate and insurance sectors, which of course are intertwined, are just two industries that come to mind. Coupled with the emissions that the transportation, agriculture and manufacturing sectors are contributing to the world, the research going on in Antarctica now shows that all of the decisions we make are related – and that progress on renewables, energy storage and more sustainably grown food can not occur fast enough.

At a time when companies are trying to stand out not only in the market, but in how they are responsible corporate citizens, Antarctica could be that last frontier. Funding research in Antarctica is for now, the fast answer, of course. But there is room for creativity here. The consultancy Bain & Company, for example, has been leading occasional expeditions to Antarctica for several years now, a program inspired by one employee’s life-changing experience visiting the region in 2010. Raising awareness is certainly one key to increasing climate action in the global business community.

Does any other company have ideas on how to increase awareness of threats to Antarctica to both consumers and businesses? After all, their future viability is at stake.

Image credit: U.S. Department of State/Flickr

Published earlier today on Triple Pundit.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he specializes in social media consulting and strategic communications. A journalist and writer since 2009, his work has appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. Areas of interest include the <a Middle East, sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (Leon Kaye) and Instagram (GreenGoPost). Since 2013, he has spent much of his time in Abu Dhabi, UAE, working with Masdar, the emirate's renewable energy company. He lives in Fresno, California.