Adidas is in the race with Nike and Puma in the race to manufacture athletic apparel more responsibly and sustainably. To that end, the company recently produced 50,000 DryDye t-shirts that were dyed without using any water. Eventually the company will use the process to color even more clothing items in the next several years.

This new waterless technology is important because despite the apparel industry’s overall shift towards more ethical and environmental manufacturing, textiles and clothing are still huge water hogs. Just coloring world’s clothing consumes the equivalent of one Mediterranean Sea every two years. Working with Thailand-based Yeh Group, these DryDye t-shirts color the t-shirts while eliminating the use of water.

The DryDye process uses compressed carbon dioxide that the Yeh Group’s factories heat to about 88F (31C) and pressurized to 74 bar, which converts the CO2 into both a liquid and gas. The dyes then can penetrate fibers and disperse throughout garments with the need for additional chemical agents. In addition to eliminating the 6.5 gallons (25 liters) of water normally needed to complete the dyeing process, Adidas claims the shift towards compressed CO2 uses 50 percent less of both energy and chemicals. Those 50,000 DryDye t-shirts alone will save over 317,000 gallons of water, or about 1.2 million liters.

With apparel companies already tackling the low hanging fruit of improved factory conditions and more responsible cotton, still tougher challenges lie ahead including textile recycling and water stewardship. Levi’s has had some success with its manufacturing process throughout its supply chain by slashing water consumption for some of its garments. But with much of a garment’s water footprint occurring after a sale, companies need to do even more to encourage consumers to shop smart, recycle unwanted clothes and of course, use less water when cleaning and maintaining their clothes. Educating consumers about the impact that textiles have on water consumption is an important step going forward, too.

Published earlier today on Triple Pundit. You can follow Leon Kaye on Twitter.

Photo courtesy Adidas.

About The Author

Leon Kaye

Leon Kaye is the founder and editor of GreenGoPost.com. Based in California, he is a business writer and consultant. His work is has also appeared on Triple Pundit , The Guardian's Sustainable Business site and has appeared on Inhabitat and Earth911. His focus is making the business case for sustainability and corporate social responsibility. He's pictured here in Qatar, one of the Middle East countries in which he takes a keen interest because of its transformation into a post-oil economy. Other areas of interest include sustainable development in The Balkans, Brazil and Korea. He was a new media journalism fellow at the International Reporting Project, for which he covered child survival in India during February 2013. Contact him at leon@greengopost.com. You can also reach out via Twitter (@LeonKaye) and Instagram (GreenGoPost). As of October 2013, he now lives and works in Abu Dhabi, United Arab Emirates.