Pictured: One of AB InBev's Global Brands-A Hasseroeder Brewery in Germany
This week
Anheuser-Busch InBev (AB InBev) released its 2010 Global Citizenship Report. The report is timely, considering the greater attention businesses devote to water, a resource that is most critical for AB InBev’s long-term success. With 114,000 people employed in 23 countries, the beer brewing and beverage giant has a huge impact on environmental and social issues around the world.
AB InBev’s 57-page
report covers topics across the sphere of
corporate social responsibility (CSR). The company’s management and employees have tackled drought,
water efficiency, responsible drinking (the original social responsibility), volunteerism, and
employee engagement.
Beer is fast becoming the beverage of choice across the demographic and economic spectrums, and various brands are closely identified with national consciousness from Kosovo to Korea. With four of the top 10 selling brands across the globe, and a portofilio that includes Argentina’s Quilmes, China’s Harbin, and Brazil’s Brahma, AB InBev has worked on many initiatives, from volunteerism to recycling.
AB InBev’s Global Citizenship Report is heavy on detail and light on marketing spin. Watch beverage companies lead, not follow, when it comes to CSR-related issues in the coming years.
You can read the full version of this and other articles of mine on
Triple Pundit.
[...] stocks are becoming depleted. As is the case with its competitors, AB InBev is driving down its beer to water ratio incrementally towards its goal of 3.5 hectoliter (hl) of water per finished product. [...]