Have Your Meat and Face It, Too

please, not me!In one of the more bizarre advertising and promotion campaigns ever seen, Burger King outlets in Brazil have found a disturbing way to connect you with your food.  Now, when you order a Whopper, your face . . . is printed on the wrapper.
 
Oglivy, the worldwide giant advertising industry, is the brain behind this campaign.
 
The YouTube video is indeed hilarious as far as customers' various reactions go.
 
Dare I ask a few questions:  first of all, obviously, why anyone in Brazil would want to eat at BK when they have great beef in Brazil already (more...)

Need a Marathon Break? The Triangle Dig Continues Sunday

men at work!It has been a great week for publicity surrounding Parkman Triangle.  We got some coverage in Curbed LA!  Some folks were not happy with the tone, but any coverage is better than no news, right?  Many comments were also posted expressing enthusiasm for the project.
 
Digging will continue on Sunday.  We need to move more dirt from the berm to the middle of the site, so we hope to get many volunteers to make this quick work!  We are asking people to show up anytime between 10am and 2pm.  Bring work gloves, sunscreen, a hat, and a water bottle (in case we run out!). (more...)

Shamrock-less St. Patty’s Day

missing shamrocksHappy St. Patrick's Day!
 
I am old enough to remember when be green meant to wear green, not recycling, wearing Guatemalan clothing, or riding your e-bike to school or work.
Let's send some great vibes to the nation of Ireland, as 99.9% of us here in the USA has a connection to this small island nation, and plus, Ireland has had a tough time lately.  A technology bubble and even greater property value bubble has taken the wind out of Ireland sales.  Net emigration is occurring again while Irelands economy lies in shambles.
 
And to add insult to injury . . . there is a shamrock shortage in Ireland.
 
Apparently, a combination of modern farming methods and a nasty long winter frost has decimated the shamrock harvest this year.  Particularly damaging is the loss of hay meadows, where the lesser trefoil sprouts.  There are other bogus varieties available, but the shortage undoubtedly will affect the revelry going on throughout Ireland tonight.
 
But if you live in Britain or Northwest Europe, chances are you can still find the shamrock.

Bananas Down Under

they may just get under your skin (Brazil)Let’s take a break during a hectic week and talk about fashion that will drive you bananas.

  The Australian swimwear aussieBum has released an irresistible video promoting its Banana Briefs, which as far as we know are the first clothing manufactured with banana fiber.

  No, they aren’t mushy, but they do give new meaning to the term banana hammock—or whatever other term you may use in describing your skivvies.   (more...)

Link Away from LinkedIn?

Mangue Seco, Brazil, where they don't link to LinkedInLinkedIn's spectacular growth and importance in the working world means more distracting posts and sharply-worded reminders from folks who think they are the arbiters of what and what is not appropriate social media interaction.  True, LinkedIn is still an indespensible service.  Nevertheless, what about taking a break from LinkedIn and becoming a big fish in a smaller pond?

Once upon a time there was a site called Monster.com.  The site used to have great job postings, but now is relegated to offers to become an insurance agent or to work from home making fabulous sums of cash while doing nothing.  A few years ago, a great site called Facebook allowed you to connect with your junior high friends, but now those same friends (that you still don't talk to) are littering your news feed with status updates like, "Mai-ling achieved Global Baker Queen status by baking 25 trays of baklava, 40 kilos of sohan, and 150 different flavors of mochi" on Cafe World."  And now LinkedIn lets you connect with any professional in your function, industry, previous employer, or social cause.  You can peruse jobs and participate in discussions.  But now, job boards on LinkedIn are full of MLM schemes, LIONS (the ones who have millions of contacts) send you connection invitations with the frequency of a cheap ham radio, and discussions include topics like, "10 ways for your resume to get noticed." (Why, why, does there always have to be 10 reasons for something?  Aren't 7 1/2 enough?)

So what is a LinkedIn fanatic like me to do? (more...)

LA: Off coal by 2020?

Sign in Shinjuku, JapanLA's mayor's about to announce that all of LA will be off coal by 2020. A press conference will start soon!

Okay, sorry. That blurb from my Blackberry was more appropriate for a Twitter Post, but I was at JETRO's (Japan External Trade Organization) Greening the City event in downtown LA this afternoon when one of the mayor's deputy announced the plan to get LA completely off coal by 2020.

It is about time.  You would think that a city that basks in sunshine and has several outstanding universities would be a leader in solar and other energy technologies.  While the LADWP has been polluting LA's suburbs with its Intermountain Coal Plant, the utility until resisted any move towards allowing residents to install solar on their homes.  Of course that was not brought up today, but while Antonio Villaraigosa's deputies gushed about how much LA was doing, Japan has taken a lot of action over the past 35 or so years.

True, Japan is a small country with limited resources, so it behooved them to wean themselves off of oil rather than be subjected to oil price spikes and globalpolitical turmoil.  But the Japanese have done it, and have even embarassed the Europeans in the race for energy efficiency and cutting-edge technologies.

Japan is having its problems with huge public debt and a sclerotic bureaucracy, but its people are making impressive gains and are leading with impressive sustainability programs, which I look forward to sharing over the next several weeks.

So expect more from Brazil, Japan, and of course, Korea, in the months ahead!  They can give Angelinos some pretty good lessons . . .

Parkman Triangle Is A Reality

Ara Babaian, 3/12/2010Yesterday, we had a fantastic turnout for our work on Parkman Triangle. I asked Ara Babaian to share his thoughts on this project. I will invite others working on Parkman Triangle to give their views and hopes for a plan that we hope catches on in LA. Let me start with Ara!--LK/GGP

 

On Saturday, March 13, 2010, over 20 residents of Silver Lake and a few others from as far away as Brentwood volunteered at the future site of  Parkman Triangle to spread, mix and compact the fill dirt with clean base.  Parkman Triangle will be a micro-park situated in this high-traffic, urban residential part of Silver Lake—an “urban lounge” of sorts where walkers will hang out for a few minutes, get some shade, and then move on.  This urban lounge, to be called “Parkman Triangle” because of its triangular shape and its location at the intersection of Silver Lake Boulevard and Parkman Avenue, will provide much needed green space to this part of Silver Lake just south of Sunset Boulevard.  But Parkman Triangle will do more than just add some green—it will also serve as the focal point for this part of Silver Lake which is not quite as developed as the areas near the Reservoir and at Sunset Junction. (more...)

Parkman Triangle: Volunteers Needed!

more dirtThe transformation of Parkman Triangle is piling up:  literally, as we received three more HUGE truckloads of fill dirt on our little gem at Silver Lake Blvd. and Parkman.
 
We will need volunteers between 10 a.m. and 3 p.m. tomorrow, Saturday the 13th.  If you cannot make it this time, no worries:  we will need your efforts for another 8 to 10 Saturdays. 
 
Today's delivery of dirt gave us a great lesson in what it takes for LA drivers and commuters to behave civilly and how to read hand gestures by construction crews.  Despite my orange Land's End vest (the closest thing to a CalTrans uniform I've got), some people apparently thought the outstretched hand in a STOP pose meant either get in the other lane and block traffic coming the opposite direction, or just continue driving on anyway.  Then there was the woman in a black Cadillac who kept honking her horn (while she was plugged in to her iPod) loudly as a truck was dumping its load, not realizing that behaving like a twit won't make 30 cubic yards of dirt move any quicker, though it did stress other cars around her out!
Lesson learned:  give construction crews a break and follow their lead.  They are only stopping and slowing traffic for your safety--and more importantly, theirs!
 
Please contact me directly if you can help us in the morning.
and that was just one load!Special thanks to Materials & Applications (a jewel in Silver Lake's architectural and design scene) for helping to get the word out, and to Stacy at C.D.G. Materials in Riverside for the great pricing and outstanding professionalism of their truckers, who made a dicey delivery seamless!

Leon Kaye is Now Writing for TriplePundit.com!

Triple PunditThis week I started writing for TriplePundit.com, an online media company for the business community that seeks to raise sustainability and environmental awareness.

My first week has been an exciting one: I had the opportunity to cover favorite companies including Continental Airlines and Method, as well as virtually taking myself back to Paris and discuss the revival of bicycle delivery. With all the buzz this week about developed countries being able to cook the books since so many of their emissions can merely be outsourced to nations like China, I felt compelled to write about that issue, too.

I was asked by several folks whether GreenGoPost.com is going away. Absolutely not! In ten months I’ve managed about 300 postings, and I’ve enjoyed the opportunities I have had to meet and talk with great people around the world. I plan on writing a minimum of three articles a week: Mondays will be business-oriented issues; Wednesday or so will be tied to sustainability issues in LA or globally (I am not done with Brazil!); and Fridays will be light-hearted, focusing on art and culture. I hope to write about the revival of Carmen Miranda, thanks to the email friendship I have struck with her North American publicity agent based in New York. By the way, you can also see my postings in GreenTeaMagazine.com, brought to you by Kuuala, and ambitious office supply company that vets, and then sells, eco-friendly office products.

To get a view of the types of topics that I am covering for TriplePundit, view my articles here. If you think you have a lead (especially for their Start-up Friday series), please contact me: they are open to stories as long is it fits their tone.

I am always open to great content, too. Have a great weekend! Parkman Triangle is calling.

LK/GGP

Angel’s Fright

all aboard!It's a simple technology, but there's something magical about a funicular, no matter where you are in the world. Emanating from the Latin word for rope, a funicular is simply an inclined railway in which two cars, connected by a cable, move up and down a steep hillside, with the weight of each car counter-balancing each other. The most famous one is probably Hong Kong's Peak Tram, but my favorite include the two charming funiculars in Italy's medieval city, Bergamo; Istanbul's sleek modern line connecting Kabata? and Taksim; but the best, by far, are the several romantically creaky hillside trams that line Chile's bohemian seaside port, Valparaíso. Surprisingly, I ran into another one yesterday in downtown LA, Angel's Flight. Shocking, I know, as rail in LA seem to make as much sense as . . . palm trees and snow. (more...)

Preserving and Celebrating Salvador

Pelo, during CarnavalAs much as I love visiting large cities and national capitals, having limited time abroad often denies you the opportunity to view the true soul of a country.  To me, Chicago presents visitors a near-perfect American city in architecture, culture, and spirit; Lyon reveals France's charm and cuisine; and Daejon allows you to glimpse everyday Korean life and a gateway to the country's spectacular nature.  Salvador lacks Rio's glamour or São Paulo's constant business drumbeat, but this city of 2 million, capital of the state of Bahia, is arguably the heart of Brazil.  Your initial impression of Salvador may be jarring, but that will quickly bloom into optimism and affection. (more...)

Corporate Sustainability: Developing Strategy for a Leaner, Greener Footprint

let the sun shine on your organization!Moving your company to a more sustainable, "carbon neutral," or "green" policy is a bold, cost-saving, and difficult shift for your firm and employees.  Several factors can throw your plan awry, including:
 
- Unengaged employees resisting such a change.
- A misguided or inefficient allocation of resources.
- Poor communication throughout your organization.
 
If you and your company are serious about implementing a more sustainable business approach, you should treat this shift as a change in your company's strategy.  View this changing dynamic as an opportunity to build value for your company--not as some austere measure that comes across as a punitive or limiting to your staff. (more...)

Make the Winter Olympics Urban

Where's Vancover's snow?  Oh wait, this is spring 2004, I think.We did not see much of the Vancouver Winter Olympics as we were in Brazil . . . though it was a delight to watch some events on Brazilian TV, which was uninterrupted by commercials!  Whatever you may think of the Olympics, the athletic feats are impressive, the stories behind some of the Olympians are compelling, and it looks like Vancouver put on a great show.  I'm not surprised--it's a beautiful city and the perfect place to showcase such an event.

(more...)

Parkman Triangle Hits Pay Dirt!

Who'd think a pile of dirt would cause so much excitement?Well, actually it was free dirt.  It's been an eye-opening experience working on the Parkman Triangle Project.  I've spent many hours this month calling contractors, from trucking companies to landscapers to plumbers to dirt companies.  What money we have really needs to go to plumbing, so to save about $2500, we decided to see what we could scrounge up from contractors who are working on projects and need to dump their dirt. (more...)

Last Sunrise in Mangue Seco

Sunrise, Mangue SecoI can't believe it has already been a week since we left Mangue Seco, Brazil.  It truly was a place to get away from it all.  When we think about making an escape, we fantasize about the beach, but the reality is, famous resort areas like Hawaii, Cancun, Miami, Punta del Este, the French Riviera, and Phuket really just take you away from the crowds and noise at home to . . . crowds and noise at the beach.
 
Mangue Seco ("dry mangroves") is a refreshingly unique experience.  This little peninsula, where the Rio Real River and Atlantic Sea meet 200 kilometers northeast of Salvador da Bahia, Brazil, was unknown until 20 years ago.  A soap opera, Tieta do Agreste, based on a Jorge Amado character, was filmed here in the late 1980s, and then the word got out.  But not too many words.  Because no roads exist that can take you to this collection of sand dunes, it is a chore arriving here.  No direct bus service from Salvador is available, so the most realistic option is to hire a driver.  You then cross the Bahia-Sergipe state line, drive to a small village, Pontal, and from there a speed boat will pick you up, backtrack to Bahia and its secluded corner treasure, Mangue Seco, and take you to your pousada (inn). (more...)

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